Why Choose Argan Oil? Berbers refer to the argan tree as ‘the tree of life’. Sourced and produced from the rich Argan tree groves in south west Morocco around Agadir, ‘Liquid Gold’ or Argan oil has been proven to be excellent for skin, hair and nails. Rich in nutrients such as essential fatty acids (EFAs) and vitamins, Argan oil can help restore aging skin, damages, blemishes, help reduce wrinkles, reduce hair loss, moisturise hair, nails and skin, stretch marks, strengthen hair, help your skin look and feel healthy and young.